Схема розділу
-
Topic 1. THE ESSENCE AND BASIC MODELS OF RELATIONSHIPS MARKETING OF MTE
Historical preconditions for the emergence of the concept of relationship marketing as a way of effective management. Theoretical foundations of relationship marketing and practical application in the functioning of enterprises in market conditions. The essence of relationship marketing, the evolution of its definition. Main goals and principles of relationship marketing. Differences between relationship marketing and traditional marketing. Basic models of relationship marketing in the marketing of automotive services. The triangular model of marketing for automotive services and its components. Main elements of the enterprise marketing complex.