Section outline
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Marketing management as a philosophy of management. The essence of marketing management as a function of the production and economic activity of the enterprise. The essence of marketing management in the interaction of the Motor Transport Enterprise (MTE). The main subsystems in the system of marketing management in the interaction of the MTE. Object and subject of marketing management in relationships. The system of relations of the MTE with the consumer. The internal environment of the enterprise. External macro- and microenvironment of the enterprise. The main functions of management in terms of marketing blocks. Process approach to marketing activities at the enterprise. Composition and structure of marketing processes in relationships.