Section outline
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Topic 5. TYPES AND FORMS OF ENTERPRISE PARTNERS' LOYALTY
Concept of loyalty. The necessity of determining enterprise partners' loyalty. Types and forms of consumer loyalty. Consumer loyalty matrix. Main actions for forming consumer loyalty according to the defined type of loyalty. Customer loyalty indicators. Enterprise-customer relationship system. Customer loyalty formation system. Specifics of determining loyalty of immediate surroundings of the RTE (Road Transport Enterprise). Features of loyalty of internal customers - enterprise personnel.