Section outline
-
Main Directions and Approaches to Loyalty Evaluation. Foreign and Domestic Experience in Assessing Consumer Loyalty. Factors Influencing Customer Loyalty. Key Groups and Indicators for Evaluating Perceived Partner Loyalty. Indicators for Assessing the Level of Behavioral Partner Loyalty. Specifics of Using Fuzzy Set Theory for Measuring Human Perception. Stages of Partner Loyalty Assessment. Concepts and Types of Consumer Loyalty Programs. Pricing and Non-Pricing Loyalty Programs. Specifics of Automotive Transport in Formulating Consumer Loyalty Programs.